The marketing used by supplement companies to promote their supplements to the public (particularly the more aggressive types of dietary supplements) is usually packed with all kinds of hype about their products being “novel,” “revolutionary,” “ground-breaking,” “cutting-edge,” “earth-shattering,” …whatever. Unfortunately, and at the expense of an often naive, emotionally-charged, consuming public that wants to believe when it comes to products that are supposed to radically change the way they look and feel (self esteem boosters), very seldom does a product come along that deserves such accolades. In reality, the vast majority of these types of products are just some sort of attempt to reinvent the wheel or, more accurately described (especially when it comes to sports nutrition supplements), a floundering attempt to reinvent a broken wheel.
So what is an industry-leading supplement company, like Hi-Tech Pharmaceuticals, supposed to do to prevent marketing information about an incredible new Hi-Tech product from getting lost in this farfetched advertising quagmire? How does Hi-Tech get the message across to those bold and aggressive supplement consumers, who prowl the Internet and the health and fitness magazines for the latest and greatest in the supplement world, when Hi-Tech introduces another phenomenal product called Somatomax®? After all, Somatomax® is truly deserving of these accolades because Somatomax® actually is quite novel, awesomely revolutionary, absolutely ground-breaking, unbelievably cutting-edge, amazingly earth-shattering, and (one more) may even give you a euphoric feeling followed by deep, restful sleep like you have never before experienced. Rather than defile the image of this incredible product by throwing it into the cesspool of advertising for feel-good products, Hi-Tech came up with an approach that, for most any other supplement company would mean the rapid death of their product, was a surefire win for Somatomax®. Hi-Tech relied on word-of-mouth advertising for new Somatomax® customers, which can only work if your feel-good, sleep-promoting product actually treats your mind to something wonderful while on its way to punching your lights out. Well…it worked!